Mark Mayo

Meta Testing Series Meta is testing a new Series feature for Instagram and Facebook Reels that could make short-form video feel more like organized programming. Instead of publishing Reels as isolated posts, creators can group related videos into a connected collection. Viewers can then move through the episodes in order rather than relying on the feed to surface each part individually. Each Series can also have its own destination on a creator’s profile, making it easier [...]

Hollywood celebrities are moving into microdrama apps, a fast-growing form of entertainment built for smartphones. A new entertainment format is gaining momentum, and Hollywood is starting to pay attention. Microdramas are short scripted shows designed primarily for smartphones. Episodes are often only a few minutes long and typically rely on romance, suspense, conflict, cliffhangers, and frequent plot twists to keep viewers moving from one episode to the next. The format first became a major business in [...]

Thinking Systems When It Comes to Production A capable home studio is not simply a room filled with cameras, microphones, lights, computers, and production software. It is a connected production system. Every part of that system influences something else. Lighting changes how your camera needs to be configured. Audio routing affects monitoring and recording. Network performance can influence live streaming. Storage and file organization can determine how quickly you move from capture to edit, publish, and [...]

A Smart Strategy for 2026 and Beyond YouTube is moving well beyond its roots as a platform for standalone videos, tutorials, and viral clips. In 2026, it is increasingly becoming a destination for shows, documentaries, interviews, competitions, podcasts, and episodic programming. One of the biggest reasons is straightforward: more people are watching YouTube the way they once watched traditional television. Nielsen reported that YouTube accounted for 13.8% of total U.S. television viewing in May 2026, making [...]

Why Creators Should Build Shows, Not Just Videos YouTube is evolving beyond a platform built around individual videos. For content creators and publishers, the bigger opportunity may be building repeatable shows, series, and recognizable programming. YouTube CEO Neal Mohan summed up the shift in his January 2026 letter: “YouTube is the new TV because creators are the new prime time.” For creators, that idea changes how we should think about content production. Instead of constantly asking, [...]