Why Email Newsletters Are Outperforming Social Media
Why Email Newsletters Are Outperforming Social Media for Creators Over the last decade, social media positioned itself as the default growth engine for creators. In 2026, that assumption is breaking down. Algorithms are unstable, reach is throttled, and monetization is increasingly indirect. In contrast, email newsletters—especially those powered by platforms like Substack—are quietly outperforming social media across engagement, trust, and revenue. The shift is not about nostalgia; it is about control, incentives, and long-term leverage. This [...]





