Mark Mayo

Step-by-Step Guide to Building an Editorial Calendar That Drives Consistent Growth A well-built editorial calendar is the operational backbone of any successful content strategy. It transforms ideas into execution, aligns teams, and ensures content is published consistently with measurable business impact. Table of Contents What an Editorial Calendar Is and Why It Matters Define Clear Content Goals Audit Existing Content Assets Choose the Right Calendar Format Establish Content Pillars and Themes Assign Roles and Workflow Stages [...]

Top 10 Content Formats Every Publisher Should Use to Maximize Reach and Revenue We have a fragmented media landscape, publishers can no longer rely on a single content format to capture attention or sustain revenue. Audience behavior has shifted toward multi-format consumption, driven by mobile-first habits, platform algorithms, and declining attention spans. Publishers that diversify formats see higher engagement rates, longer session durations, and stronger monetization performance. Table of Contents Long-Form Articles Short-Form News Updates Video [...]

How to Write Long-Form Evergreen Content that Ranks Long-form evergreen content is the backbone of sustainable organic growth. Unlike trend-based posts that spike and fade, evergreen content compounds value over time, attracting traffic, backlinks, and authority long after publication. Our guide explains how to design, write, and optimize long-form evergreen content that consistently ranks in search engines. Table of Contents What Evergreen Content Really Means Why Long-Form Content Dominates Rankings Search Intent as the Core Ranking [...]

Introduction to Analyzing Content with ChatGPT Todays article explores Analyzing Content with ChatGPT and how it can be used as a practical and strategic tool for analyzing digital content. It explains core concepts, workflows, benefits, limitations, and real-world use cases for marketers, product teams, researchers, and technology leaders seeking data-informed content decisions. Table of Contents Understanding Content Analysis in the AI Era What ChatGPT Is and How It Works Key Content Analysis Use Cases How to [...]